Trademark Law
Trademark protection, registration and enforcement – so your brand stays protected and gains value.
Why professional trademark protection?
Your brand is one of your company's most valuable assets. It stands for trust, quality and recognition. Without professional protection, you risk third parties copying your name, logo or slogan – forcing you into costly legal disputes.
We support you from trademark research through registration to ongoing monitoring and enforcement of your trademark rights. Nationally and internationally – structured and forward-looking.
Whether a new company, a rebrand or expansion abroad: we make sure your brand is legally secured and stays protected.
Your benefits at a glance
Legal protection
Your brand is protected – against imitation, confusion and unauthorised use.
International protection
Trademark registration in Switzerland, the EU and worldwide via the Madrid system.
Professional research
Thorough trademark research before registration – to avoid conflicts from the outset.
Enforcement
Monitoring and defending your trademark rights – consistently and efficiently.
Personal advice
A dedicated contact person for all matters relating to your trademark protection.
Deadline monitoring
Comprehensive monitoring of all renewal deadlines – so your protection never lapses.
Our services in detail
Trademark research & analysis
Before registering a trademark, it must be ensured that no earlier rights are infringed. We conduct comprehensive research in the relevant registers – nationally and internationally.
You receive a clear report with a risk assessment and recommended actions so you can make an informed decision.
Trademark registration
We handle the entire filing of your trademark – with the Swiss Federal Institute of Intellectual Property (IPI), the European Union Intellectual Property Office (EUIPO) or via the Madrid system for international registrations.
We also advise you on choosing the right type of mark (word mark, figurative mark, combined mark) and the optimal classification.
Trademark monitoring
After registration, we continuously monitor whether third parties file identical or confusingly similar trademarks. This allows us to file oppositions early and protect your rights.
You receive regular reports and are informed immediately whenever action is needed.
Enforcement & defence
In case of trademark infringement, we act quickly and decisively – from cease-and-desist letters through opposition proceedings to court enforcement. Working with specialised lawyers, we protect your rights effectively.
We also advise you on domain disputes and unfair competition matters.
Avoiding common mistakes
These are the mistakes we see most often in practice
Not registering a trademark
Without registration you have no trademark protection – third parties can use your name or logo unhindered or even register it themselves.
No research before filing
If an existing trademark is infringed, you risk opposition, cancellation and expensive rebranding costs.
Missing renewal deadlines
Trademarks must be renewed every 10 years. If the deadline is missed, protection lapses – and third parties can take over.
Limiting protection to Switzerland
Anyone expanding abroad without protecting their trademark there risks local competitors registering the name.
Checklist: your next steps
What you can do concretely
Frequently asked questions about Trademark Law
Answers to the most important questions
Let's talk
Arrange a non-binding initial consultation and find out how we can support your company.