Life Insurance
Financial protection for your family in the event of death, with needs-based death benefit planning.
Why life insurance?
Life insurance protects your family from the financial consequences of your death. It's especially important if you're the main earner, have a mortgage running, or have minor children to support.
In Switzerland, we distinguish between pure term life insurance (death benefit) and endowment life insurance (savings + risk). The latter is often sold as retirement provision, but in most cases is the worse choice.
We help you find the right coverage: how much capital does your family need? Which product is optimal? And how can life insurance be coordinated with other protections?

Your benefits at a glance
Protect your family
Your loved ones are financially provided for in the event of your death – mortgage, living expenses, children's education.
Secure the mortgage
The family can stay in the home even if the main income is lost.
Affordable premiums
Pure term insurance costs only a fraction of endowment products – with the same protection.
Needs-based
The sum insured is precisely tailored to your situation – not too much, not too little.
Flexibility
Adjustment of the sum insured for life changes: marriage, children, buying a house.
Tax advantages
Premiums for pillar 3a life insurance are tax-deductible.
In-depth knowledge
Term insurance vs. endowment life insurance
Pure term life insurance only pays out in the event of death – which is why premiums are very low. For CHF 500'000 in death benefit, you pay about CHF 30-100 monthly depending on age.
Endowment life insurance combines savings and risk protection. It pays out a capital sum at the end of the term, even if you're still alive. Sounds attractive, but has massive drawbacks: the return is poor (often under 1%), costs are high, and flexibility is low.
Our clear recommendation: separate risk protection and saving. A cheap term insurance for the death benefit, and invest the saved money in pillar 3a or free investments. That way you get better protection AND a better return.
How much sum insured do you need?
The right sum insured depends on your situation. Rule of thumb: 3-5 times the main earner's annual net income, plus outstanding mortgage, minus existing assets.
Example: main earner with CHF 120'000 net income, mortgage of CHF 600'000, assets of CHF 100'000. Need: (120'000 × 4) + 600'000 - 100'000 = CHF 980'000.
We also take into account: AHV survivors' pensions, pension fund benefits, and the partner's planned employment. Often the required sum is lower than expected – or it decreases over time as the children grow up and the mortgage is paid off.
Life insurance and the pension fund
The pension fund (2nd pillar) already provides death benefit protection: survivors' pensions for spouses and children, sometimes also a death benefit lump sum. These benefits vary greatly depending on the pension fund.
Before taking out private life insurance, you should know what your pension fund already offers. Often a supplementary policy is enough to close gaps, rather than high full coverage.
We analyse your pension fund benefits and calculate the actual additional need. This helps you avoid over-insurance and save on premiums.
Life insurance in pillar 3a
Life insurance can also be taken out as pillar 3a. The premiums are then tax-deductible (up to CHF 7'056 for employees, 2024). The advantage: you save on taxes while being insured at the same time.
The disadvantage: pillar 3a insurance is less flexible than bank products. You're bound to the premium payments, early exit is expensive, and the return on the savings portion is often below average.
Our recommendation: a 3a insurance policy only makes sense if you need to 'force' yourself to save regularly. Otherwise: pillar 3a with a bank (better return, more flexibility) and a separate term insurance.
Setting the beneficiary clause correctly
With life insurance, you determine who receives the money in the event of death. This beneficiary clause is crucial – and is often set incorrectly.
The standard is usually: 1. spouse, 2. children, 3. parents, 4. heirs. This can be problematic: unmarried partners get nothing, blended families have complex situations, and in the event of divorce the beneficiary clause must be changed.
We help you set the beneficiary clause optimally and coordinate it with your will and the beneficiaries in your pension fund and pillar 3a. This ensures the money goes to the right people in the event of death.
Avoid common mistakes
These are the mistakes we see most often in practice
Endowment life insurance as retirement provision
Poor returns, high costs, low flexibility – saving and risk should be kept separate.
Sum insured too high or too low
Over-insurance wastes money, under-insurance leaves the family in the lurch.
Pension fund benefits not taken into account
Double insurance, since the pension fund already offers survivors' benefits.
Beneficiary clause not updated
After a divorce or with unmarried partners, the money can go to the wrong people.
Checklist: your next steps
What you can do right now
Frequently asked questions about Life Insurance
Answers to the most important questions
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