First Investments
Build wealth with ETFs, stocks & more
Your money should work for you – not gather dust in a savings account. We'll show you how to start investing simply and safely.
Why investing matters
Saving alone isn't enough anymore. If you want to grow your money long term, you need to put it to work.
Time is your biggest advantage – the earlier you start, the more compound interest works for you.
Money in a savings account loses real value due to inflation.
Even small amounts can build solid wealth over the long term.
Diversification protects your money better than any savings account.
We'll show you how to invest smart – even without prior knowledge.
What many people get wrong:
"I'll wait until I have more money."
Every missed month costs you returns. You can start with CHF 50 a month.
"Stocks are only for professionals."
ETFs make it simple: you invest broadly diversified with a single product.
"That's too risky for me."
Historically, broadly diversified stocks have always come out ahead long term – despite crises.
"I don't understand any of this."
We'll explain everything in an understandable way – you don't need to become a finance expert.
We'll help you avoid these mistakes – and make the best of your money.
The most important investment types
Not everything suits everyone – we'll find what's right for you:
Growth-oriented
Higher return potential through stocks and ETFs. Ideal if you think long term and can ride out fluctuations.
Risk-averse
Focus on stability with bonds and defensive investments. For anyone who wants to sleep soundly.
The right mix
The combination is what counts. We find the optimal balance for your goals and risk tolerance.
Sustainability
Investing with a clear conscience. ESG-compliant investments that combine returns and responsibility.
For beginners we usually recommend broadly diversified ETFs – simple, affordable, effective.
How we support you – step by step
From the first question to your first investment.
Initial conversation: your starting point
What are your goals? How much can you invest? How do you deal with risk?
Developing a strategy
Together we define your investment strategy based on your time horizon and goals.
Concrete recommendation
You get a clear proposal: which products, which provider, which amount.
Simple implementation
We support you when opening your custody account and making your first purchases.
What you'll know after the conversation
You'll have clarity about:
Which type of investment suits you best
How to open and use a custody account
Which ETFs or funds make sense for you
How much you should invest each month
How to keep your emotions in check while investing
In short: you know exactly how to get started – and have a clear plan.
Frequently asked questions about investing
Personal consultation
We're here for you
Start investing now
Let's develop your investment strategy together – free and with no obligation.
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